Identifying the Problem: A Roadblock to Success

The platform lacked key capabilities that allow users to:

Define campaign objectives
Target specific audiences effectively
Seamlessly manage the campaign creation process

Without these foundational elements, users faced confusion, inefficiency, and poor engagement with their marketing efforts. It was clear: The platform needed a transformation.

07 Mid-Fidelity Prototype

Looking Back

As the owner and lead of the portal redesign project, I enjoyed the opportunity to schedule meetings and lead workshops with stakeholders, developers, designers, and product managers. I was able to explore and learn various methods of filtering information on a platform, and I collaborated with my team to generate unique ideas and solutions for our users. Effective communication was crucial throughout the project to ensure that all parties' needs were met. This project strengthened my leadership, collaboration, and communication skills while working in a team. If I were still working on the project, my next step would have been to...

Arrange a feedback session with stakeholders/related team members
Integrate feedback into the design
Develop a high-fidelity prototype
Conduct a usability test
Incorporate feedback into the design
Replace the current platform with the updated version